Interesting fact: Some traditional sports clubs and celebrities have entered the esports space, supporting e-teams and tournaments. Esports games are gaining more followers every year with the leading players already earning hundreds of thousands of US dollars in prizes. Source: Sensor Towerīrazil is the 3rd largest esports market in the world with 8.56 million enthusiasts and about 17.6 million of the most passionate esports fans. Top 10 mobile games in Brazil by Sensor Tower in 2021. Adventure games, action games, and car racing are the most popular genres, but, as it is Brazil, shooting and soccer games are always a winner. Games aimed at the Brazilian market need to have a good story. The tradition of combining joy with competition is one reason why the video game industry is growing incredibly fast in Brazil. Before internet gaming, playing cards, board games, and bingo was a neat way of spending some time together. What games do well in Brazil?īrazilians have a long tradition of playing games. It’s been ranked far behind Poland, Portugal, South Korea, and even Argentina in terms of English understanding EF index.īecause of this, mobile or video game localization into Brazilian Portuguese is a good investment.Īre you thinking of reusing your European Portuguese translation? Don’t.
To penetrate the Brazilian game market and get a piece of the market, game localization is key.īrazil is a country with strong cultural and historical heritage and low English proficiency. Brazil accounts for the largest game revenue share in Latin America with $2.18 billion. The Brazilian game market is the 15th largest in the world and has overtaken more established economy like Taiwan. European Portuguese translations won’t work for the Brazilian market due to the differences in vocabulary, pronunciation and cultural backgrounds.Only 5% of Brazilians speak English - localization into Brazilian Portuguese is essential for your game.There are more female (50.5%) than male (49.5%) gamers in Brazil.We dug into some numbers in the local gaming market and talked to Brazilian translators to get insights about game localization in Brazil and why you can’t use your European Portuguese translations there. It also inhabits the largest Portuguese-speaking audience in the world. Game Localization Into Brazil: Why Using EU Portuguese Is A Bad Ideaīeing one of the largest economies in Latin America, Brazil is a leader when it comes to game revenue on the continent.
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